The Korea Reputation Center has revealed rankings for the top male endorsement models in terms of brand values for the month of April, with big data collected from between March 26 through April 27, 2018.
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According to the results, actor Gong Yoo came out on top as the #1 male endorsement model with a total of 1,585,421 points in brand value. Behind Gong Yoo, the 2nd and 3rd place ranks went to two Daniels - Wanna One's Kang Daniel in 2nd and actor Daniel Henney in 3rd. Overall, the brand value activity among the top 50 male endorsement models decreased by 35.25% since the last big data analysis which occurred in February.
From 4th through 10th place are, in order: Jo Jung Suk, Park Seo Joon, Park Bo Gum, Baek Jong Won, Lee Sang Min, Yoo Jae Suk, and Shinhwa's Eric.
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