To promote Hite's Extra Cold beer, they called upon popular boy group Wanna One (the hyung line) to help them out! In a CF that focuses on Wanna One's amazing visuals, dancing, and singing, Hite does a great job making us yearn for a cold beer to cool off our taste buds! Wanna One is also all smiles and handsome in this Hite CF, making it even more enjoyable to watch!
2.
IOI for Isul Tok Tok
IOI's 3 oldest members sing and dance to 'Pick Me Tok Tok' in an awesome CF! Kim Se Jung, Kim Chung Ha, and Im Na Young, who are the only members over 20 years of age in IOI, took part in the CF for the new drink 'Isol Tok Tok'. The unique logo song that parodied 'Produce 101's "Pick Me" is sung by these three!
3.
Big Bang for Hite Beer
Big Bang's old-school Hite beer CF warms our heart! With a boring band and an un-enthused crowd, Big Bang deploys the Hite truck to bring a good time and drinks to the crowd! All it takes is for someone to crack open a Hite beer for unforgettable memories to start rolling!
4.
G-Dragon for Dry Finish
Though Big Bang did HiteJinro CFs as a group, the group's leader, G-Dragon, went on to do solo promotion CFs for the company. In this particular ad for Dry Finish beer, G-Dragon is seen seemingly FLYING! Though he's not, we love the CF's quirkiness and Jiyong's willingness to earn a laugh.
5.
Yoo Byung Jae and Hello Venus' Nara for Mango Lingo
HiteJinro created a "Mango Lingo" beverage which was a popular fruity twist on their alcoholic beverages! HELLO VENUS' Kwon Nara and Yoo Byung Jae were both selected as spokespeople for this tropical drink! Nara was praised after this advert for her huge, glowing smile!
6.
IU for Chamisul
HiteJinro doesn't only make beer! In fact, soju counts for more than half of the company's total sales! The most well-known is the green-bottled Chamisul and the drink's most famous promoter is IU! She can be seen on numerous soju posters and CFs spanning through different eras of her career. And in this one, she turned into a college student and sings a cute remake of her hit song 'Friday'.
7.
Kim Hee Sun for Cham-namoo-tong Fresh Isul Soju
Exquisite beauty, Kim Hee Sun, was chosen as the model for Cham-namoo-tong Fresh Isul Soju! Heesun won a beauty contest when she was only 12 and in middle school, so it is no surprise she's modeling and doing CFs for a brand as huge as HiteJinro!
8.
Song Joong Ki for Hite Extra Cold Beer
Song Joong Ki, our 'Descendants of the Sun' drama-lead, makes Hite's Extra Cold beer look thirst-quenchingly good! Song Joong Ki's handsome CF and perfectly maintained skin have us wondering, will Hite's EXTRA COLD give us the same effects? Only one way to find out!
9.
Psy for Chamisul
Chamisul soju, HiteJinro's most popular-selling soju, was promoted on a special YouTube called 'Psysulshow'. The videos on the channel included tons of silly shots of Psy promoting the soju in creative ways. The common factor was that HiteJinro compared Psy to James Bond over-and-over, making hilarious parallels that are super fun to watch. Watch him do a neat bar-trick in the video above!
10.
Jo Se Ho and Kim Bo Sung for Bokbunja
When HiteJinro launched Bokbunja, Jo Seho and Kim Bosung both took part in quite a 'manly man' commercial! From hilarious construction shots to breaking wood with bare hands, there's nothing like some Bokbunja or Korean fruit wine to enjoy!
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