BTS is the #1 valued singer in terms of brand value!
According to the Korea Institute of Corporate Reputation, BTS was at the top of the December data for all singers, followed by TWICE and EXO. 147,957,801 pieces of data were examined from December 27th to January 27th. BTS had a total of 15,940,973, while TWICE had 13,818,852 and EXO had 13,605,851.
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The rest of the singers ranked were, in order, Seventeen, IOI, Black Pink, Red Velvet, Big Bang, MAMAMOO, Lim Chang Jung, VIXX, Taeyeon, Zico, INFINITE, IU, BTOB, Sechskies, Bolppalgan4, BewhY, Heize, G-Friend, Lovelyz, Han Dong Geun, Sung Si Kyung, and Park Hyo Shin.
Congratulations to BTS!
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