JJCC - "TODAY"



JJCC, the boy band formed and managed by martial arts legend Jackie Chan, has dropped their new single, "ToDay." Formed in 2014, the group has a diverse array of dance skills, and they speak English, Chinese, and Korean. "ToDay" is their fourth digital single.

It starts with a basic synth, but soon becomes a fuller song with electric guitars, a jangly rhythm guitar, and a fairly understated lead one while a high pitched synth excitedly bleeps in the background. They put this together well.
 


The vocals are very smooth, and all seven members do a great job on the crooning. The raps are okay -- a standard idol rapping that helps keep the time. The lyrics tell you they want to be more to the girl than just friends.

I'm fairly sure they were going for upbeat and danceable, because that's what this is. It's also really catchy, with a couple great hooks that are a little fuller than what I've been seeing recently: "Please don't be nice to me," and "Just once today." The chorus is also entirely singable and should have you exercising your vocal chords too. If you're looking for something while waiting for your bias' next comeback, check these guys out. You just might find something new to stan.   

MV REVIEW

The scene is set with a frustrated girl trying to get her tablet to work (no WiFi, maybe?). She gets it working and it displays a webtoon, which is really the boys of JJCC. Throughout the video, they dance, they sing, they do aegyo as she watches in delight. Ultimately, she even ends up in the webtoon, and eagerly accepts a teddy bear. At the end, we find out it was just a dream, but not so much, as the teddy bear Sancheong picked out is left behind on the park bench, wearing the necklace she dropped in the beginning...

The dancing is really on point. I love it when a good dance comes together, and this MV does not disappoint. We get several shots of them showing off their moves and dancing in sync, equal parts silly and sublime, depending on the needs of the scene.



The wardrobe ranges from blazers to teen wear to college chic with sweaters seen at the end. They change up costumes when they're (creepily) dancing and singing around her bed, all with brightly colored suits. There wasn't anything that seemed out of place here.

At first glance it looks like they were trying too hard, but really the MV is a send-up of both boy bands and webtoons. Some of the exaggerated motions, the aegyo, all of that just screams "Parody!" From the bright colors to the animations, this is not meant to be taken seriously at all, which doesn't make it bad. In fact, because the song's so catchy, the MV almost seems like it's over too quickly. The scenes are cute, the acting is over-the-top as intended, and doesn't look cheap and slapped together.  Good job, guys.   

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