Actress Lee Shin Ae has been chosen as the new endorsement model for Kiara. She recently wrapped up her first photo shoot for the cosmetics brand.
Lee Shin Ae will also be featured in catalogs and posters for one of Kiara's flagship stores located in Tokyo, increasing the level of anticipation for this endorsement.
Kiara commented, "We had our eyes on this model since her rise to fame as a game goddess. We chose her to be the face of Kiara due to her fresh, clear skin and bright smile."
Lee Shin Ae stated, "It is every actress' dream to become a cosmetics model, and I think of this [opportunity] as a great honor. Especially because Kiara is getting a good response in Japan, there are high expectation for the endorsement model."
In related news, Lee Shin Ae is set to star in an upcoming drama at the start of next year.
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