On September 1st, B1A4 will be holding a mini concert at the Wonju Market in an effort to raise awareness for traditional markets.

The event was created as a form of celebrity marketing to help traditional markets sustain themselves in the face of competition with chain supermarkets and local convenience stores. For four hours, the members of B1A4 will be joining locals to open up a one-day shop at the market in addition to shopping around for their own goods.

The members expressed, "This is our first time participating in a talent donation event. The concept is still new to us, but we're happy and honored that we can use our talents to help others and society. As the point of this event is to help traditional markets thrive, we hope that our efforts will aid in the agenda."

They continued, "People our age are more used to big supermarkets or local marts so we hope that the youth will also take an interest in traditional supermarkets."

Source + Photos: TV Report via Naver