Broadcast network KBS has come under fire for some "disgusting and unpleasant footage", according to the Korean Vegetarian Union. On the December 26th broadcast of KBS2TV's 'Hello', singer IU was seen eating raw cow liver. The Korean Vegetarian Union felt so outraged by the footage that they demanded an apology from KBS. On December 27th, the Vegetarian Union sent out a press release titled, "KBS, apologize for broadcasting such unpleasant and disgusting footage", which reads as follows:

"Millions of people have watched this public program with their families in the comfort of their homes. It's a pity that food that may cause feelings of aversion and displeasure were shown without any censorship. Also, the fact that they broadcasted a show that may mislead people into thinking that animals are simply things to eat without hesitation is deplorable." "Korea's high meat consumption has raised issues of poor health, environmental destruction, and animal abuse. Therefore, we are requesting that a broadcast that promotes meat consumption be rejected. We wish healthy and environmentally friendly vegetarian diets were made known as well as the idea of respecting animals."