On December 5th, Cube Entertainment and its artists held a press conference with overseas media outlets like the Guardian, BBC, AP, and Reuter as well as other Korean media representatives for the 'United Cube Concert' in London. Over 70 press associates attended the conference, and almost all of them stayed until the very end to witness the concert in its entirety. They also lingered after the concert to check up on the reactions of the fans and requested to interview 4minute, B2ST, and G.NA. Guardian journalist Adrian stated, "This is the first time that a K-pop concert this big is being held. I think that today's concert will bring about much spread of K-Pop not only in England, but all over Europe." He also revealed that he was '100% sure' of K-Pop's success. Jim Reed, a famous DJ from BBC Radio, also tweeted about how K-Pop's popularity was much greater than he had originally thought, and described its popularity as "absolutely mad". 4minute, B2ST, and G.NA enjoyed a wild response to their family concert at the Brixton Academy in London, and they're looking to find that same response at their next concert in Brazil. Photo: DongA