Singer Lee Hyori has been picked up by Calvin Klein to be their face for the Asia sector of Calvin Klein's new 'ck one' line, which is to be launched internationally this March. To celebrate the launch of their new ck one lifestyle brand, the sexy pop diva was photographed for an exclusive 10-page pictorial with 'W Magazine Korea'. The feature was shot in Hong Kong by renown photographer Na Jung Moke. Mnet TV was there to capture behind-the-scenes footage of the shoot, which will be aired through their 'Project One' program on March 15th. Lee Hyori was outfitted in ck one's luxurious items, including their denim and underwear brands. Her personality brought a spirit of vibrant individuality into the pieces, and it's said that Calvin Klein's representatives were pleased with the way she perfectly embodied their concept of mixing and matching. Viewers gushed over both the mineral-inspired denim, and the gorgeous model who filled them out. Lee Hyori definitely brought together a unique mix of youthful, sporty looks with glamorous and chic style. A representative expressed that Lee Hyori's position as a model for Calvin Klein demonstrates that she is being highly recognized as Korea's style icon. Check out her gorgeous shots below! [gallery columns=4]