The 'Bibimbap' advertisement produced by MBC's "Infinity Challenge" will be played in New York's iconic Times Square! Last year, the members of "Infinity Challenge" worked to spread international awareness about Korean cuisine and decided to create an advertisement for 'bibimbap', as inspired from the famous 'Nanta' performances. Bibimbap is a popular dish that has a white rice base, which is then layered with a colorful and fresh mix of vegetables and meat; a cracked egg sits on top, and it's all mixed together with some Korean chili pepper paste. Over 200 different students from Seoul Arts University participated in the CF, in addition to the "Infinity Challenge" members and the Nanta performers. The result was a stunning and vibrant CF, which also exhibited other traditional Korean arts such as nongak, janggu dance, tae kwon do, the fan dance, and ganggangsullae. The 30-second CF will be featured on Times Square's TQS electronic display from November 25th to the end of December; it will play twice per hour for a total of 48 plays a day. Check out the CF below! Source + Photos: Everyday Economy via Nate