SM Entertainment Chairman Lee Soo-man was recognized for his contributions to Korea's cultural boom. Last Friday at the Global CEO award ceremony in Seoul, he received the Global Frontier Award. He is best known for creating top pop idols acts such as HOT, BoA, TVXQ, and Super Junior. After he was presented with the award, he gave a speech on the success story of the phenomenon known as hallyu. He talked about SM Entertainment's plans on advancing to oversea markets, including a three step localization strategy. He said, "Once the Asian network gains stream, the Asian market will grow to compete with the US and Europe. SM Entertainment will continue to foster Asia's market as a leader of Asian pop culture and carry on various projects to raise Korea's profile." Source: KBS