On February 14, 2025, SMTOWN officially unveiled their highly anticipated album titled '2025 SMTOWN: THE CULTURE, THE FUTURE' along with the release of the music video for its lead single, 'Thank You.' 

SMTOWN, the collective label for the artists under SM Entertainment, has long been a key player in shaping the K-pop landscape. With artists who have consistently pushed musical boundaries, including iconic groups and soloists, SMTOWN has been instrumental in globalizing K-pop culture. From groundbreaking releases to elaborate performances, SMTOWN has always sought to define the intersection of culture, technology, and music.

Their latest album, '2025 SMTOWN: THE CULTURE, THE FUTURE,' continues this legacy, presenting a bold exploration of new musical styles, diverse genres, and thought-provoking themes. The album serves as both a reflection of SMTOWN's history and a look toward the future, showing how their artists adapt to and influence evolving cultural and musical trends.

The tracklist is as follows

• Thank You
• Miracle
• Hug 
• Rum Pum Pum Pum
• Run Devil Run
• Git It Up!
• Love Me Right
• Juliette)
• You In Vague Memory
• My Everything
• I Pray 4 U
• Psycho
• Just A Feeling
• Game
• View
• My Name
• End Of A Day

The album opens with the title track, 'Thank You,' a heartfelt and uplifting song that encapsulates the gratitude and emotional connection SMTOWN shares with its fans. This track serves as both a celebration of the past and a forward-looking statement about the future of music.

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