86

30

Misc

ITZY become 1st Korean idols to act as global brand models for 'Maybelline New York'

AKP STAFF
Posted by Germaine-Jay Wednesday, March 31, 2021

ITZY are the first-ever Korean idols to act as global brand models for 'Maybelline New York'.

On March 31, Maybelline announced JYP Entertainment girl group ITZY is the newest endorsement models for the cosmetics brand. Not only are ITZY the first K-pop group to represent the brand, they're also the first musical group to model for them. Previous endorsement models include actress Storm Reid and supermodel Gigi Hadid.

ITZY expressed, "Not only do we want to show fans new and varied challenges that we take up, but we also want to encourage everyone to find a bold and confident version of themselves." Global brand president Trisha Ayyagari also said, "ITZY champion self-love, individuality, and self-expression to their fans and global community. Their energy is powerful, and I'm so excited to bring these voices to Maybelline!"

Check out ITZY's Maybelline ads above and below!


  1. ITZY
  2. MAYBELLINE NEW YORK
6 10,574 Share 74% Upvoted
 
ice1
ice11,053 pts Wednesday, March 31, 2021 0
Wednesday, March 31, 2021

Just saw it on Instagram, my makeup brand and my gal group.so cool...

2 (+3 / -1)
Share
 
MIDZY_Multistan
MIDZY_Multistan12 pts Wednesday, March 31, 2021 0
Wednesday, March 31, 2021

ITZY WORLD DOMINATION

2 (+3 / -1)
Share

SHOW ALL COMMENTS

allkpop in your Inbox

THE TOP 10 STORIES DELIVERED DAILY
f(x), Sulli, Kim Sae Ron, Kim Soo Hyun
Kim Sae Ron, Kim Soo Hyun
Kim Sae Ron, Kim Soo Hyun
Cha Eun Woo, Kim Sae Ron, Kim Soo Hyun
misc.
Big Bang, G-Dragon, 2NE1, CL
aespa, BLACKPINK, Jennie
RIIZE, Wonbin
f(x), Sulli, Kim Sae Ron, Kim Soo Hyun
BLACKPINK, Jennie
f(x), Sulli, Kim Sae Ron, Kim Soo Hyun
aespa, BLACKPINK, Jennie
Kim Sae Ron, Kim Soo Hyun
YoonA
Kim Sae Ron, Kim Soo Hyun
New Message

SEND