When it comes to fashion and makeup, K-Pop idols are a driving force behind some of the biggest beauty trends worldwide. From their flawless skin to uniquely styled brows, here are eight trends that took the K-Pop world by storm—and how you can try them out yourself!
1. Dewy or Glass Skin
We’ve all seen aespa’s Winter peeling off her makeup in that viral clip, revealing just how luminous her skin truly is. Ever wondered how K-Pop idols achieve that “glass skin” effect on stage? A major secret is applying a collagen mask before your makeup routine. This creates a smooth, hydrated base so that when you layer on foundation, it glides effortlessly, giving a natural, lit-from-within glow. This technique is especially effective for those with normal to dry skin, but anyone can benefit from the extra hydration!
2. Blush Explosion
The year 2024 was undoubtedly the era of bold blush. Groups like aespa, TWICE, (G)I-DLE, and IVE all showcased eye-catching, vibrant cheeks as a focal point of their makeup looks. This trend adds warmth and freshness, and it can be customized from a soft rosy sheen to a full-on flush. Don’t be afraid to experiment with layering your blush for extra pop—just remember to blend for a seamless finish.
3. Light Brows
Many K-Pop idols have started to match (or even lighten) their brows in contrast to their hair color. While the usual rule is to keep your brows only a shade or two lighter, some idols go for a light chestnut or ash-blonde tone regardless of their natural hair color. This softens facial features and imparts a gentle, youthful look. If you’re feeling adventurous, consider using a tinted brow gel or a brow mascara in a lighter hue for a more approachable vibe.
4. Two Toned Lips
Once the signature lip look of all K-Pop idols, the two-toned lip involves layering a slightly darker shade in the center of the lips and blending it outward into a lighter or more neutral color. Although the makeup world is currently leaning toward a fully saturated lip, this gradient effect remains iconic. It’s an easy way to add dimension and make lips look fuller without a lot of effort.
5. Blurry Lips
The blurred lip look has surged in popularity and isn’t disappearing anytime soon. Brands like FWEE, with their “pudding pot” lip products, have made this trend even easier to achieve. It’s all about softly diffusing the edges of your lip color for a feathery, dreamy finish. A tip is to dab a bit of concealer around the lip line before applying your tint, then gently smudge the color from the center out to create that hazy outline.
6. Pimple Patches
Believe it or not, pimple patches have become a statement accessory thanks to idols like RIIZE. What used to be a quick fix to hide blemishes overnight is now worn openly—even in public! These patches not only help heal and protect breakouts, but they also give off a cool, confident vibe: “I’m taking care of my skin, and I’m not ashamed!” If you haven’t jumped on this trend yet, it might be time to show your skin some love and own it.
7. Makeup Crystals
Makeup crystals are having their moment again, with popular idols like the members of aespa and IVE placing gemstones right at the bridge of their noses. Unlike traditional crystal placement around the eyes, this new spin emphasizes the center of the face—drawing instant attention to your features. If you’re feeling bold, consider experimenting with rhinestones or small pearls for a playful yet refined twist.
8. Doll-Like Lashes
Instead of wearing strip falsies, idols are mimicking the same wide-eyed effect by clumping together their own lashes using mascara (or sometimes individual falsies spaced out). This technique creates a softer, more natural version of the classic “doll eye” look. For an even more dramatic finish, try alternating lengths of lash clusters or adding a bit of liner between them to enhance volume.
Whether you’re trying out glass skin or going for a bold blush moment, K-Pop trends are all about creativity and confidence. Feel free to mix and match these techniques to find a style that truly makes you shine. After all, part of the fun is expressing your own unique personality—just like your favorite idols do!