If you’re looking for the hottest spot in Seoul that’s buzzing with trendsetters, art lovers, and coffee enthusiasts, look no further than Seongsu-dong, often dubbed the ‘Brooklyn of Seoul.’ This stylish neighborhood has evolved into a haven for boutique clothing, aesthetic cafes, innovative pop-ups, and immersive art experiences. Whether you’re a fashionista, foodie, or art enthusiast, Seongsu-dong has something to captivate everyone.

Here are nine must-visit spots in Seongsu-dong that you won’t want to miss!

1. Grandpa Factory

Grandpa Factory is a cafe that’s hard to miss, thanks to the massive treehouse that juts out of the building like something out of a fantasy film. Opened by woodworker and artist Hong Dong Hee, the space is a blend of creativity and craftsmanship. From the custom-made tables to the whimsical treehouse, this cafe offers a unique and visually stunning atmosphere.

2. Amore Seongsu

Seongsu-dong is the place to be for K-beauty pop-ups, and Amore Seongsu is a standout destination. This innovative space by Amore Pacific Art Museum brings together art and beauty, featuring exhibitions and showrooms that highlight the brand’s skincare philosophy. Make sure to head upstairs to OSulloc Cafe for a tranquil tea experience that perfectly complements your visit.

3. Pow!Wow! Korea Street Art

If street art is your thing, then you’re in luck. Back in 2019, Seongsu-dong hosted the Pow!Wow! Korea event, gathering contemporary artists to create vibrant murals across the area. Today, you can explore the neighborhood and discover over 15 street art masterpieces, making it an outdoor gallery like no other. But be prepared to do a bit of walking to see them all!

4. Common Ground

Common Ground is a unique pop-up store complex built entirely from shipping containers. This innovative use of upcycling has turned around 200 containers into a vibrant cultural and shopping destination. It regularly hosts exhibitions, performances, and fashion pop-ups, so there’s always something new to see.

5. Monami Seongsu

If you love stationery, Monami Seongsu is a must-visit. This iconic brand’s branch offers not just a vast array of writing instruments, but also the chance to create your own unique ink and pen sets. And if you want something truly special, you can even have your items personalized with custom engraving!

6. Seoul Angmusae

For those with a sweet tooth, Seoul Angmusae is a cinnamon roll lover’s paradise. Beyond offering an array of delicious pastries, this cafe encourages creativity by providing art supplies so you can doodle or sketch while enjoying your treats. Their adorable mascot will win your heart as much as their signature rolls will.

7. Myosa

For a modern twist on traditional Korean snacks, Myosa offers seasonal menu items that bring nostalgia and innovation together. This cafe is perfect for those looking to experience something different, with desserts that reinterpret classic flavors in new ways.

8. Cafe Bot

Seongsu-dong is embracing the future, and nowhere is this more evident than at Cafe Bot. In this high-tech cafe, robots play a major role, with one crafting cakes and the other brewing coffee to perfection. It’s a fascinating glimpse into the next generation of cafe culture, where innovation meets taste.

9. Dior Seongsu

Dior has taken over Seongsu with its stunning glass architecture, making this store a must-see for fashion lovers. With beautifully designed lamp posts and sculptures decorating the space, it’s a prime location for spotting stars during special events or simply soaking in the luxurious ambiance.