Thai rapper and superstar LISA has released her long-awaited album "Alter Ego," marking her debut as a solo artist under her own label Lloud and in association with RCA Records, showcasing her great versatility in both music and her global image.

Through an interesting proposal that mixes several genres such as K-pop, rap, flamenco, Afrobeat, hip-hop, R&B and more, "Alter Ego" deeply explores the psychology of the “other self”, an idea that, according to psychology professor Ethan Kross, helps manage complex emotions and situations by changing perspective. For LISA, this concept translates into five characters that reflect different facets of herself: Roxi, Kiki, Vixi, Sunni and Speedi, each with their own personality.

Thanks to her multifaceted talent, innovative proposal, and the melody of the songs included in it, Lisa's "Alter Ego" is becoming a resounding success. On its first day of release on Spotify, it achieved more than 23.49 million streams, surpassing even Cardi B's “Invasion Of Privacy" (15.4 million streams) to set the record for the Biggest First-Day Streams for a Debut Album by a Female Rapper on the platform.

Lisa's "Alter Ego" also achieved the incredible achievement of tying her own group BLACKPINK's "The Album" for having the Most Songs in Spotify's Global Top 10 Debuts from a Single Album among K-pop Artists (5 each). At the same time, both Lisa and BLACKPINK make history by joining Taylor Swift, Olivia Rodrigo, Sabrina Carpenter, Billie Eilish and Adele as the Artists with the Female Albums with the Most Songs in the Top 10 of the Spotify Global 200 Charts.

On the other hand, Lisa has surpassed 3.5 Billion Streams on Spotify across all credits, becoming the First and Only Female K-pop soloist to reach this milestone in the platform's history. At the same time, Lisa and Lady Gaga are currently the Biggest Female Artists on the charts of music platforms worldwide at this time and both within the Top 10 along with Bad Bunny, Kendrick Lamar, The Weeknd, Billie Eilish, Drake, Tate Mcrae, BLACKPINK's Rosé, and Bruno Mars.

Congratulations to BLACKPINK's LISA!