On March 5, 2025, LE SSERAFIM’s Kim Chaewon made headlines with an exclusive preview for W Korea’s latest pictorial, a fresh collaboration with Swarovski that is already generating buzz among fans and industry insiders.

The preview captured Chaewon’s dynamic style, where modern edgy looks perfectly complement the timeless sparkle of Swarovski crystals. Each outfit was thoughtfully styled to highlight the intricate details of the crystal designs, resulting in an appearance that is both contemporary and elegantly refined.

In an intimate interview, Chaewon shared her excitement about the project. "This experience was truly special. The way the crystals interact with light really highlighted both my bold and graceful sides. It was a wonderful opportunity to explore different facets of my style." 

Representatives from W Korea and Swarovski emphasized that the collaboration was designed to break new ground by merging diverse creative influences. They believe the project not only celebrates Chaewon’s rising status as a fashion icon but also redefines the intersection of music and high fashion.

With the full pictorial set to debut later this month, fashion enthusiasts can look forward to more behind-the-scenes insights and a deeper exploration of this innovative partnership.

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