On March 6, Dispatch reported that Lee Mu Jin was absent from his own show 'Leemujin Service' due to the ongoing dispute between One Hundred Label and KBS.
Dispatch revealed that Lee Mu Jin was absent from a recent recording featuring NMIXX's Kyujin as a form of protest against KBS. Lee Mu Jin has been the main host for KBS's YouTube show 'Leemujin Service' since 2022. However, he did not appear in the recent recording, leaving Kyujin to be on the show and perform by herself.
According to Dispatch, One Hundred escalated the situation by boycotting KBS appearances, with Lee Mu Jin being the first to withdraw since he is under Big Planet Made, a subsidiary of One Hundred.
One Hundred Label said, "The KBS executive responsible for artist appearances has been avoiding communication. This left us with no choice but to interpret it as a blanket rejection of all our artists.”
However, Korean netizens see Lee Mu Jin's latest absence as unprofessional. They criticized One Hundred Label's actions against KBS and were concerned about Lee Mu Jin. They commented:
"This is only bad for Lee Mu Jin."
"What is wrong with that label?"
"Wow, that's so unprofessional."
"It's not like One Hundred's artists are some superstars that are irreplaceable."
"I feel bad for Lee Mu Jin."
"Wow, that label is acting like some big shot."
"????"
"So the main MC didn't show up and the guest was leading the show by herself...?"
"What's going to happen to Lee Mu Jin's career?"
"The people of that label are just so crazy."
"Couldn't Lee Mu Jin just say something against his label? I feel like this is only going to ruin his career."
"They are acting like some thugs."
"Lee Mu Jin needs to escape that label."
"This is so unprofessional and this is so bad for Lee Mu Jin."
"It's his own show! Wow."
"I don't think this would faze KBS. The broadcast doesn't really need One Hundred's artists."
"I think KBS should just boycott One Hundred altogether so that this doesn't happen again. lol."
"This affected the guest too. What did NMIXX's Kyujin do wrong? She must've been so dumbfounded when she showed up for filming."
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