The power of K-pop continues to expand across social media, with idols gaining millions of followers on Instagram each year. According to the latest report by HypeAuditor, several K-pop stars have seen impressive growth in 2024, securing spots among the top 100 fastest-growing Instagram accounts globally. Felix secured the #9 spot globally, breaking into the top 10 fastest-growing Instagram accounts, reaffirming the massive influence of K-pop idols in the digital space.
K-pop Stars Dominating Instagram Growth
The five fastest-growing K-pop Instagram accounts in 2024 belong to some of the most popular idols, each gaining millions of new fans:
- Felix (@yong.lixx) – +13.8M followers
- Global Ranking: #9 overall, making it into the top 10 fastest-growing Instagram accounts worldwide.
- Total Followers: 25.8M
- Top Countries: Brazil (12%), USA (9%), South Korea (5.5%)
- Engagement Rate: 12.19% (Excellent)
- Interests: Fashion, Entertainment, Dance
- Notable Brand Affinities: Louis Vuitton, Nike, BTS
- Hyunjin (@hynjinnnn) – +13.6M followers
- Total Followers: 24.1M
- Top Countries: Brazil (12.6%), South Korea (10.2%), USA (9.4%)
- Engagement Rate: 12.66% (Excellent)
- Interests: Film & TV, Fashion, Politics
- Notable Brand Affinities: Netflix, Vogue, NBA
- KARINA (@katarinabluu) – +13.5M followers
- Total Followers: 23.7M
- Top Countries: South Korea (15.5%), Brazil (12.6%), Indonesia (11.6%)
- Engagement Rate: 10.4% (Excellent)
- Interests: Fashion, Traveling, Film & TV
- Notable Brand Affinities: Prada, aespa, Cosmopolitan Korea
- ROSÉ (@roses_are_rosie) – +7.1M followers
- Total Followers: 82.9M
- Top Countries: Indonesia (10.7%), Philippines (8.8%), South Korea (7.8%)
- Engagement Rate: 4.47% (High)
- Interests: Fashion, Beauty, Entertainment
- Notable Brand Affinities: Chanel, Louis Vuitton, Netflix
- SOOBIN of TXT (@page.soobin) – +6.1M followers
- Total Followers: 13.8M
- Top Countries: USA (21%), India (10.4%), Nigeria (5.2%)
- Engagement Rate: 21.66% (Excellent)
- Interests: Music, Dance, Theater
- Notable Brand Affinities: NBA, NCT, Fenty Beauty
How K-pop Idols Are Growing Their Instagram Presence
The massive follower growth of these idols highlights several key trends in K-pop social media marketing:
- Engaging Visual Content – High-quality photos, dance challenges, and behind-the-scenes glimpses into their lives attract millions of fans.
- Global Fanbase Expansion – With K-pop’s increasing international reach, idols gain followers not just from South Korea but from all over the world.
- Consistent Activity – Frequent updates, live interactions, and collaborations keep fans engaged and boost visibility.
K-pop's Influence on Instagram’s Global Rankings
While none of these K-pop idols made it into the overall top 5 fastest-growing Instagram accounts globally, Felix broke into the global top 10, proving K-pop’s immense influence. The global top-growing Instagram accounts in 2024 were dominated by sports figures like Cristiano Ronaldo and rising social media personalities, but K-pop idols remain strong contenders in the battle for the most engaged audiences.
As the genre continues to captivate fans worldwide, these idols’ growing presence on Instagram reflects the power of K-pop in shaping digital culture. It will be exciting to see how their social media influence evolves in the coming years!
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