On January 23, Weverse, HYBE’s global superfan platform, unveiled its 2024 Weverse Fandom Trend Report today. Highlighting the platform’s role as the ultimate hub for superfans worldwide, the report underscores a transformative year marked by the addition of global artists, regional user growth, and an expanded e-commerce presence.

Weverse, HYBE’s global superfan platform, unveiled its 2024 Weverse Fandom Trend Report today. Highlighting the platform’s role as the ultimate hub for superfans worldwide, the report underscores a transformative year marked by the addition of global artists, regional user growth, and an expanded e-commerce presence.

Artists and global fans connected on Weverse through various means, overcoming physical distances via private messages, live videos, and more. Throughout the year, artists shared approximately 206,000 posts on the platform, while fans created an impressive 370 million posts. SEVENTEEN was the most active in posting, while ENHYPEN led in the number of comments.

The use of Weverse DM (Direct Messages) also increased significantly. Artists sent 698,000 messages to their fans, while fans sent a total of 96.36 million messages back. 55% of the artists on Weverse sent DMs to fans at least every two days.

Global fans sent a total of 4.88 million digital Fan Letters, which they personally decorated, to their favorite artists throughout the year. Jungkook of BTS received the highest number of Fan Letters, while LEEHAN of BOYNEXTDOOR responded to the most Fan Letters with likes.

Weverse Live, the platform’s real-time video feature, offered superfans access to official concerts and live streams hosted by artists. Throughout 2024, 5,787 live broadcasts were streamed, amounting to 4,779 hours of content. The cumulative number of Weverse Live viewers reached 11.25 million, with a total of 426 million views. Globally, users watched an average of 50 live broadcasts per year including replays. The most-viewed live stream of the year was Jung Kook of BTS’ live stream in December, titled “Missed You a Lot,” which garnered 23 million real-time cumulative views.

Fan consumption activities remained strong across the globe in 2024, with steady growth in both physical merchandise (hereafter “merch”), such as albums and collectibles, and digital merch, including artist memberships and exclusive online content.

Last year, a total of 20.6 million merch items were sold through Weverse Shop, representing a 13% increase compared to the previous year. Aside from Korea, the United States and Japan emerged as the largest consumer markets. Physical merch sales, including albums and collectibles, increased by 10% year-over-year, reflecting sustained demand. Notably, digital merch sales surged by 24%, with 3.4 million items sold; among them, artist memberships were the top-selling digital products globally, with ARMY Membership leading in Oceania, Europe, and Latin America, while CARAT Membership dominated in North America.

Joon Choi, President of Weverse Company, commented, “2024 was a transformative year for Weverse, as we expanded our artist communities, superfan engagement, and commerce activities on a global scale. Weverse remains committed to innovating its services to meet the evolving needs of artists and fans, solidifying its position as the center of global fandom culture.”

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