ASTRO's Cha Eun Woo, Big Bang's G-Dragon, and BTS's Jin were the top 3 individual male K-Pop idols in terms of brand value rankings for January 2025. 

From December 18, 2024 through January 18, 2025, the Korea Brand Reputation Research Institute analyzed big data of 745 currently promoting male K-Pop idols in areas including consumer participation, media activity, communication, and community activity. Utilizing big data analysis to observe consumers' online activities and patterns, brand reputation allows brands to measure consumer interest and engagement. 

Based on the analysis results, ASTRO member and actor Cha Eun Woo was the #1 male K-Pop idol in terms of brand value rankings for January with 6,101,873 total points. Big Bang's G-Dragon followed behind in 2nd place with 4,987,489 points, while BTS's Jin took up 3rd place with 3,572,639 points. 

The top 30 individual male K-Pop idols in terms of brand value rankings are, in order: ASTRO's Cha Eun Woo, Big Bang's G-Dragon, BTS's Jin, BTS's Jungkook, BTS's Jimin, RIIZE's Wonbin, SHINee's Key, NCT's Doyoung, EXO's Baekhyun, Wanna One's Kang Daniel, BTS's V, Big Bang's Taeyang, Wanna One's Hwang Min Hyun, RIIZE's Sungchan, Big Bang's Daesung, Super Junior's Kyuhyun, Wanna One's Park Ji Hoon, Super Junior's Heechul, BTS's j-hope, BTS's RM, Seventeen's Mingyu, The Boyz's Juyeon, ENHYPEN's Sunghoon, Seventeen's Hoshi, Seventeen's Jun, ATEEZ's Hongjoong, The Boyz's Hyunjae, Seventeen's Wonwoo, Wanna One's Ong Seong Wu, and SHINee's Minho. 

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