#Jin overtakes Kendall Jenner and now has the most-liked post in Gucci's history
Not so long ago, the news of Jin becoming the Global Ambassador of Gucci become big news in the fashion world. It took over social media, crashed Gucci's website, and increased sales by 15% within a single day. Now, Jin's impact can be seen through the engagement rates of Gucci's posts on social media.
Impact 🔥| - The impact of Jin Ambassador is extremely large. In a single day, Gucci increased its sales by 15%. Fred had the highest increase of the year in visits to his website (up 45% on the month prior to appointing Jin as his ambassador).
Jin's welcome post on Gucci’s official X (formerly Twitter) account has gained 112K likes, making it the brand’s most-liked post ever on X. This achievement pushed Harry Styles' previous record of 111K likes to second place.
The House is delighted to begin a new creative journey with
Meanwhile, on Instagram, Jin also made history again. His welcome post has not only become Gucci’s most-liked post of all time, but it’s also the most replied-to post, with over 3.5 million likes and more than 40,000 comments. To put this in perspective, Jin’s post hit 1.7 million likes in under 6 hours, overtaking Kendall Jenner’s previous record of 1.6 million likes in no time!
But that’s not all— Jin’s influence is undeniable, with all of his posts for Gucci landing in the Top 20 most-liked posts on their Instagram history, including the coveted #1 spot.
Impact |Gucci all-time most liked posts on Instagram
↖️ Jin welcome post is most liked post in the history of
Gucci and Jin of bts: a strategic alliance to rekindle (revive) the Italian House’s flame
By partnering with such an influential icon, Gucci is securing a high-profile presence on the international stage, especially with the increased visibility during the Paris 2024 Olympic…
Oh wow... Gucci's creative director Sabato actually said the reason why he wanted Jin to agree to sign with them and win him as their global ambassador is because he wants and I quote “People to fall in love with Gucci again”
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