In a recent article for Vogue Korea, Sabato De Sarno, the creative director of Gucci, revealed "I want people to fall in love with Gucci again." 

The statement comes shortly after Jin was announced as a Global Ambassador for Gucci. De Sarno's admiration for Jin is evident in his praise of the artist. "Jin’s warm and kind personality is truly magnetic, and his style is simply unique," De Sarno shared. "He is a generous and extraordinary artist who is able to move people with his music, which makes us even more honored to share this journey with him."

This news has already generated significant buzz. Jin's announcement as Gucci's global ambassador has been met with widespread excitement and coverage from international media outlets, reflecting the global anticipation for what this collaboration will bring.

Jin will represent the House across various initiatives and events, heralding a new era for Gucci. Fans and fashion insiders are eagerly anticipating the rollout of the new campaigns, collaborations, and appearances at fashion weeks. 

The synergy between Jin's influential presence and Gucci's iconic legacy is poised to create a powerful narrative in the fashion world. 

Gucci embarks on this new chapter with Jin at the helm of its global ambassadorial efforts. This collaboration is set to redefine trends, captivate audiences, and indeed, make people fall in love with Gucci all over again.