IU's agency, EDAM Entertainment, expressed an apology and an intention to amicably settle with a fan who was unable to attend a concert and was expelled from the fan club after being mistakenly identified as an illegal ticket trader.
On April 3rd, through IU's official fan club, EDAM Entertainment issued a statement regarding the issue of illegal ticket trading for the "2024 IU H.E.R. WORLD TOUR CONCERT IN SEOUL." They acknowledged the recent online post by a fan, which prompted a detailed review in collaboration with Melon Ticket and the concert team. They requested understanding for the time taken to accurately verify the facts and issue a response.
Previously, the story of Blogger A, who received an email from Melon Ticket suspecting illegal ticket trading while attempting to attend IU's concert, sparked outrage among K-pop fans. Despite providing various documents for clarification, including ID, ticket payment records, official fan club card, and communication with a friend who helped with the ticketing, Blogger A was ultimately denied entry on the day of the concert due to the explanation of "a friend making the payment" being interpreted as proxy ticketing.
Blogger A's demands included a full refund for the concert tickets, fan club membership fee, round-trip transportation costs for the concert day, and the lightstick.
IU's side had been praised for implementing the "secret inspector system" to strictly monitor illegal ticket sales. However, this incident exposed vulnerabilities in the system and attracted significant criticism.
In response, EDAM Entertainment expressed a heavy sense of responsibility for the incident and sincerely apologized if the fan felt discomfort throughout the process. They committed to reaching an amicable settlement promptly and to address the complaint filed with the Korea Consumer Agency diligently. They also apologized to all fans who experienced inconvenience during the ticket booking process.
Clarifying a specific point, they stated that the canceled seats on the day were not resold or transferred to any acquaintances by the staff or related personnel. They assured that they hold the original printed tickets for those seats and have consistently informed about illegal ticket trading through their official channels and notices. The handling of the situation at the venue was in accordance with internal guidelines, and no individual judgment by the staff was involved.
Furthermore, EDAM Entertainment acknowledged the suggestions made by fans regarding ticket booking and announced plans to revise policies, including easing verification procedures for ages not covered by youth identification standards, improving the clarification process and customer service at Melon Ticket, and refining the secret inspector system. They requested patience for the time needed to announce improvements, emphasizing their commitment to finding better solutions with Melon Ticket and the concert team to prevent future occurrences.
They concluded by reaffirming their commitment to preventing such incidents from happening again.
I would be pissed too if I were that fan.