'BABYMONSTER,' the rookie girl group from YG Entertainment, is no longer just a 'video star' existing in videos.
Announcing their comeback, they declared their departure from a reclusive code to step out into the world. Despite only competing with music videos previously, they brought about an enormous impact, fitting for the 'monster rookie' label.
Their first confirmed stage is notably grand, being part of 'Summer Sonic,' a leading music festival in Japan.
Despite the festival's summer scheduling, BABYMONSTER's early announcement of their appearance suggests a strong intention to affirm their external activity presence through the 'weight' of Summer Sonic.
Set to take place in Chiba Prefecture at the Zozo Marine Stadium and the Makuhari Messe, both indoor and outdoor mega stages, Summer Sonic (SUMMER SONIC) is a massive urban music festival in Japan that features top local artists and world-renowned musicians.
Meanwhile, BabyMonster has stirred interest by releasing what's known as the 'full group shot,' confirming the participation of member Ahyeon, whose debut was previously delayed due to health issues.
As part of their comeback schedule coinciding with the release of a new album in April, YG Entertainment (YG) revealed a photo over the weekend showing all seven members, including Ahyeon, together for the first time since BABYMONSTER's official debut last year. The photo quickly spread on social media, sparking explosive responses and hinting at the global fandom's anticipation for the group's complete return.
BabyMonster is set to release their first physical (mini) album at midnight on April 1. The album name, 'BABYMONS7ER,' transforms the English name of BabyMonster by replacing 'T' with '7,' emphasizing the complete group activity with all seven members.
Since their official debut late last year, BabyMonster has continuously built up their status as a leading fifth-generation girl group by releasing their debut song 'Batter Up' and the follow-up 'Stuck in the Middle' in just four months.
Throughout this period, they have drawn attention by adopting a mystique strategy, restraining from all external activities except for music videos and related content. Their music videos for 'Batter Up' and 'Stuck in the Middle' have garnered significant attention, surpassing 200 million and 100 million views on YouTube, respectively.
BABYMONSTER follows in the footsteps of YG's 7-year cycle of girl groups, succeeding 2NE1 and BLACKPINK, and is composed of members from Korea, Japan, and Thailand, showcasing a multinational structure.
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