World attention is gathered on BLACKPINK Jennie's solo moves as she opens an official YouTube channel for her new label, "ODD ATELIER," which could be indicative that her first solo album will be coming out sooner than expected.

Jennie announced the establishment of OA (ODD ATELIER) through her personal social media on December 24, 2023, after renewing her contract with YG Entertainment for group activities and officially begin her activities under her own label as a soloist.

After establishing the label, Jennie’s activities have taken a different turn. On January 5, she made her first appearance on KBS2’s “The Seasons – Lee Hyori’s Red Carpet”, marking her first KBS stage since her debut, the meeting between Lee Hyori and Jennie drew everyone’s attention and recorded the highest viewership ratings in the show’s history, showcasing overwhelming popularity.

Jennie will also appear on the tvN variety show “Apartment 404,” which will first air on February 23, this generated enormous hype because Jennie’s last regular appearance on a variety show was in 2018 with “Village Survival.”

Having now become one of the biggest Korean Soloists of the decade with only 3 songs to her name, Jennie has everyone looking forward to her upcoming first solo album, which will undoubtedly break many records.