X:IN, a freshly debuted K-pop group, has been making waves this year, especially through the surge in popularity of one of its members, Aria. Gaining significant attention in China, Aria became a viral sensation on the Chinese social networking platform Weibo, captivating a large fanbase due to her unique identity as an Indian K-pop idol. Her popularity skyrocketed, landing her at the #4 spot on Weibo’s hot search trends, amassing over 100 million views.

ARIA's stunning visuals captured the admiration of Chinese netizens, extending her appeal far beyond just her existing fanbase. Her striking appearance and charismatic presence resonated widely, drawing in a multitude of new followers who were not previously fans.

Aria's "Keeping The Fire" performance on Inkigayo, captured in a fan-cam video, quickly became an instant sensation, surpassing 1 million views within just a few weeks of its release. The video's popularity continued to soar, and it now boasts over 1.9 million views on YouTube.

Earlier this year, X:IN's dynamic performance of "SYNCHRONIZE" on Music Bank, also received much love. This showcase was ranked #4 among the most-watched stages on KBS World TV in September 2023, amassing an impressive 447,800 views.