Hosted by WWD Korea, SBA, and KBIZ, 'Runway To Seoul' is a new, futuristic fashion show, combining K-entertainment, fashion, and AR/XR interactive experiences, which kicked off on September 23rd at DDP Oullim Square.

Star-studded guests include Holland, Lee Sang Yun,Kim Min Kyu, Sun Youl, Nature, and Cherry Bulletamong others. Meanwhile, KISS OF LIFE, DJ 250, and Kim Simya graced the stage as performers for the event.

YOOX, the global fashion e-commerce platform, also partnered with WWD KOREA and SBA on the creative planning side of RTS. YOOX will showcase their private label 8 by YOOX. The 8 by YOOX AW 23-24 collection is a tribute to expressing yourself and the feeling of belonging to a community free from restrictions. The minimalism and iconic volumes of the ‘90s meet bold, funky Y2K aesthetics: head-to-toe leather looks, utility details, futuristic references, relaxed fits and grunge touches alongside that unmistakable 2000s edge for a fresh pop mood.

"WWD Korea's Runway to Seoul event is a spectacular fusion merging the very best of K-culture—where fashion, music, technology, and entertainment converge in perfect unison," Yuna Kim, publisher of WWD Korea.