Jessica Jung's reputation in the Chinese fashion industry is one that is both praised and envied by others. Throughout the years, she has worked hard to maintain her status as a fashion icon by establishing a strong name for herself in the industry by launching her own brand, Blanc & Eclare. The brand, which was launched in 2014, has since come a long way in China.

It was revealed a few days ago that she is opening two new stores in China. One is to be located in Beijing, and the other in Xiamen. The stores are scheduled to be open for business by the end of April.

She has also opened a few stores for the brand at other locations. Last year she opened two stores in Hefei and Shanghai, along with a new store earlier this year in January in Sanya.

Chinese fans have been looking forward to the launch of these new stores. The opening of the first three stores garnered attention and was met with positive reactions from fans and netizens alike. During the opening day, fans had lined up outside the stores. Some even posted pictures of their purchases on Weibo.

Some fans even spoke of how all the stores are open at busy locations and how hard it is for brands to do that. To be able to open this many stores shows just how much in demand Blanc & Eclare is. Fans applaud Jessica for her success with her brand, as her hard work as the creative director is why the brand is at the level it is now.

Blanc & Eclare will also release a new collection for this season. Some products are already available at Tabao, but they will be officially released soon. Those products will also be available at the stores, which has made fans even more excited for the launch.

Are you looking forward for the launch of the new collection and the opening of the stores as well?