According to the Korea Brand Reputation Institute on February 18 KST, these are the top 3 individual male K-Pop idols in terms of brand value rankings for this month: ASTRO's Cha Eun Woo, BTS's Jimin, and EXO's Baekhyun.

From January 18 through February 18, the Institute analyzed big data of 703 male K-Pop idols in areas including consumer participation, media activity, communication, community activity, etc. 

Coming out on top for the month of February is ASTRO's Cha Eun Woo, 6,171,832 points total. BTS's Jimin followed right behind in second place with 6,121,650 points, while EXO's Baekhyun, who most recently returned from his mandatory military service duties, took up third place with 4,174,952 points.

Here are the top 30 male K-Pop idol brand value rankings for February: ASTRO's Cha Eun Woo, BTS's Jimin, EXO's Baekhyun, Kang Daniel, BTS's Jungkook, BTS's V, Big Bang's G-Dragon, Park Ji Hoon, Big Bang's Taeyang, WINNER's Song Min Ho, Hwang Min Hyun, BTS's SUGA, BTS's Jin, BTS's RM, BTS's j-hope, SHINee's Key, NCT's Jaehyun, NCT's Haechan, former Super Junior member Sungmin, Ong Seong Wu, Seventeen's Hoshi, Super Junior's Kyuhyun, Kim Jae Hwan, TOMORROW x TOGETHER's Yeonjun, Bae Jin Young, NCT's Doyoung, TOMORROW x TOGETHER's Soobin, Big Bang's Daesung, SHINee's Minho, and NCT's Jungwoo.