IU's grueling schedule is gaining renewed attention following 'When Life Gives You Tangerines' conclusion.

The popular Netflix series 'When Life Gives You Tangerines' has been captivating viewers and fans all over the world with its compelling love story between Ae Soon (played by IU) and Gwan Sik (played by Park Bo Gum) throughout their lifetime, expressed in poetic four seasons. The drama was released in four separate parts - Spring, Summer, Fall, and Winter - and captures the enduring story of love, rite of passage, growth, and life.

In the drama, IU also portrays Ae Soon's daughter Geum Myung, who also resembles her mother's bold and rebellious personality. With the recent premiere and conclusion of the hit Netflix series, fans have been revisiting IU’s past vlog, where she briefly revealed her intense schedule during the drama’s filming.

In her IU TV vlog on YouTube, IU shared a glimpse of her packed 2023 schedule, balancing multiple projects while working on the drama.

March–December 2023 – Filming 'When Life Gives You Tangerines' (playing dual roles as Ae Soon and Geum Myung)

September 2023 – Fan concert

December 2023 – Non-stop filming, including:

- Two ad shoots before traveling overnight to Nonsan for drama filming
- Continuous filming across Nonsan, Seoul, Andong, and Yeoncheon, with minimal rest
- Recording "Shopper" in between

- Filming the Love Wins All music video

- Recording the song shortly after, despite having the flu

- Wrapping up 'When Life Gives You Tangerines' filming on December 23

- Frequent hair bleaching and dyeing for role transitions

After completing the drama, IU immediately shifted her focus to music:

January 2, 2024 – Departed for Los Angeles for album jacket shoots
Same week – Filmed "Shopper" and "Holssi" music videos

Within a month – Recorded and filmed for 'The Winning' album, including "Shh.." MV. The exact date isn't revealed, but it is said she drew inspiration for "Shh..." from 'When Life Gives You Tangerines.'

February 2024 – Entered full concert preparation
March 2024 – Held her concert

Korean netizens and fans are shocked and impressed by the amount of work IU handled during the filming of 'When Life Gives You Tangerines.' Some fans even pointed out that K-pop idols are also busy when they are promoting, but it's nothing compared to IU's schedule.

They commented:

"She really seems to be using time 10 times more efficiently than an average person... Wow."

"Even just doing a world tour would be exhausting…"

"I can only say that she’s incredible."

"If agencies pushed this kind of schedule on 4th-gen idols, people would say it’s way too much... She’s truly amazing."

"Wait, 'Shh..' was influenced by 'When Life Gives You Tangerines'? I freaking love that song, wow."

"The fact that she never even shows how tired she is makes her even more amazing."

"Wow, didn’t she do a world tour from March to September, too? That’s insane."

"Wow… That schedule is brutal. She’s incredible."

"That’s seriously way too intense… She’s been in the industry for so long, yet her passion is still amazing. And the results are always great, too."

"No wonder she made 30 billion KRW (~21 million USD) last year. Not just anyone can do this."

"She’s amazing…"

"IU is basically a three-person team at this point."

"How does her body even keep up…? Her stamina is unbelievable."

"Does she not sleep much? That must be insanely exhausting."

"Her endurance is seriously next level."

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