New Balance revealed the new pictorial featuring IU.

The photoshoot was done to welcome the new season of spring, featuring a fresh mood with a new product lineup under the concept "Ready to Spring/Summer." In the photos, IU shows off her vibrant and bright charm while styling pieces like the lightweight windbreaker and the women's ringer tee.

Meanwhile, IU has already chosen her next project following the release of the Netflix series 'When Life Gives You Tangerines' last month. She will star in the upcoming MBC drama 'The 21st Century Grand Prince's Wife' (working title). 

The drama, set in a 21st-century constitutional monarchy in South Korea, tells the story of a rich woman who has everything. But she is frustrated by her "commoner" status. The story unfolds as she encounters the prince's son, who, despite being royal, has nothing. The drama is based on the winning script from MBC’s drama script competition, and will be produced by MBC and Kakao Entertainment. It is set to air in the second half of 2025.

In 'The 21st Century Grand Prince's Wife,' IU will play the role of Seong Hee Joo, the second daughter of Korea's top-ranking chaebol family. Born with a silver spoon in her mouth, she possesses beauty, intelligence, and a strong competitive spirit. However, her commoner status becomes an obstacle in her life, and she becomes entangled with the character of Lee An Dae Gun. Lee An Dae Gun will be portrayed by Byun Woo Suk.

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