Jimin has been dubbed a Brand King based on brand reputation rankings for individual idols, where he has now set the unbeaten record of topping the brand reputation rankings for individual boy group members for 35 consecutive months as of November 2021 and 39 months overall as of March 2022. The brand reputation index gives a measure of the marketability of an idol based on how the public perceives him or her, and it influences factors such as brand endorsement deals, whereby higher ranking idols would be the most probable individuals to land brand endorsement deals.

Jimin's status as the top idol in brand reputation has been reflected extensively during his trip to Las Vegas with his group members. Fans have been going for his accessories as seen on different occasions, such as when he departed Seoul at Incheon Airport, during the Grammys, and during the Las Vegas series of concerts that are now halfway through. Apart from his brand power, Jimin has always been known for his exquisite taste in accessories, and fans are constantly striving to find the brands from which he gets his accessories like earrings, necklaces, sunglasses, bags, or any other clothing items, just so they can acquire the same items [read morehere].

Since his departure from Seoul, fans have purchased his bag worn at the airport and the sunglasses he had at the Grammy Awards, while others have purchased his necklace and earrings worn during the Seoul leg of concerts earlier on.

Other than the purchases by fans, brands also recognize and acknowledge Jimin's brand power, and they have been posting him on their social media pages wearing items from their brands. So far, there have been posts by the South Korean jewelry brand JustLoveR, Seoul-based jewelry brand BLACKPURPLE, South Korean sunglasses brand GentleMonster, clothing brand SAINT MICHAEL, and Los Angeles based luxury streetwear label Rhude.

Brands are proud to see him wearing their items and are posting multiple images of him on their SNS platforms because of his power and influence. Not only is it an exciting moment for a world-class and one of the most popular artists in the world to wear their products, but also Jimin makes everything he wears to look good and attractive to anyone, making him the best brand ambassador that anyone could have.

Jimin's brand power is unparalleled, which has warranted the attention he receives from various brands. It is worth remembering that his self-designed earrings and hoodie sold out in lightning speed, recording the fastest time to sell out among all the merch releases by other members, even causing the Weverse Shop servers to crash due to the overwhelming traffic volume as fans scrambled for his merch [read here]. He will always be the Fashion Icon and Brand King that he is.