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Posted by Sophie-Ha Tuesday, April 19, 2022

Celebrities such as Han So Hwee and Taeyeon start a new, unexpected fashion trend

AKP STAFF

Recently, there has been a fashion trend among young women in South Korea. This trend is causing unexpected items to be sold out in Daiso, an household goods store.

The item that is recently trending in Korea is none other than plastic accessories set for children. The children's toy sets 'Pink accessory set' sold for only 3,000 KRW (2.42 USD), and the 'Princess Necklace Set' sold for 1,000 KRW (0.81 USD) are gaining popularity.

These Daiso goods have been popular since November of last year when actress Han So Hwee was seen wearing these toy accessories at her birthday party. Han So Hwee caught the attention of fans and netizens when it was revealed that the earrings and necklace that the actress wore were from Daiso. According to a Daiso official, the sales of the product doubled in November compared to October.

Additionally, Girls' Generation's Taeyeon also garnered attention when she was seen wearing a similar product on an entertainment program. On April 9, Taeyeon was seen wearing the Daiso toy accessories on tvN's 'Amazing Saturday - Doremi Market.'

Thereafter, women in their 20s and 30s have been taking photos wearing these plastic accessories on their birthdays and posting them on social media. In fact, there are more than 500 posts with the hashtag 'Princess set.' In addition, there are online community posts that give an update on the stock of these toy accessories on the Daiso website because they have been sold out everywhere.

  1. Taeyeon
  2. Han So Hee
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hakmyeon
hakmyeon5,001 pts Tuesday, April 19, 2022 3
Tuesday, April 19, 2022

not my cup of tea (mainly because my skin gets irritated easily by cheap jewellery) but if they feel like they can pull it off (and they obviously can and do) then i don't see any issues with it.

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passerby-shi
passerby-shi923 pts Tuesday, April 19, 2022 1
Tuesday, April 19, 2022

Lmao, it's most likely either a gag birthday gift from a friend or an impulse buy she thought was funny. But because it's Han So Hwee, this silly or trivial choice and purchase is now a whole ass trend that effectively improved Daiso's sale of the product. It really shows how strong brand power and celebrity influence is.

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