Posted by pawpawpaw4,778 pts Tuesday, January 4, 2022
BTS's Jin asks for more inclusiveness in the size range of his merch pajamas
Jin is the first member of BTS to release a special merch line with his own design! Known as the creator of the most fantastic ideas, Jin didn't fail to make a design that anyone would love.
More than that, his merch has a meaningful concept behind it. When you feel like you've been doing amazing throughout the day, you can wear the pajamas set with angels and use the same set pillow, but when you feel disappointed in yourself, you can wear the devil version of the pajamas. However, it means that wearing devil pajamas should motivate you to do better to be able to wear the angel version!
Seokjin naturally excels at product design by tapping into the emotional, practical needs of the end consumer, focusing on user experience. The offering of 😇 & 👿 product variation & pyjama + pillow set shows his business, sales & marketing acumen.
A pajama created with love by your favorite star will feel like a warm hug at the end of the day.
This reminded me of old Sky Shop programs where they used to demonstrate & sell unique products?😁 Seokjin is the perfect sales guy, highlighting the Unique Selling Points of his merch line, with models giving demos, advertising an irresistible offer!😍🔥
On January 2, a film of Jin showcasing his pajamas set was released on Vlive. Before starting the production of Jin's merch, the HYBE team has assigned him to fill in the sheet about his demands for the pajamas.
Jin's first concern was about creating the widest size range possible. He has mentioned noticing that pajamas usually lack a variety of sizes, so he wants to make a product that will be comfortable for any person. Fans got very pleased by their idol being so considerate, thoughtful, and inclusive.
🐹: “Because sizes are very limited when it comes to pajama, i tried to come up with as many sizes as i could”
He personally asked to make the large size even bigger! The final result is very unusual for the normal Korean size range.
This is not the standard at all for Korean sizing which is often “one size” (I know Weverse usually has options but I’m just saying) and having them being unisex too. I love you Jinnie 💙💙💙
He also noted that pajamas should have comfortable big-sized pockets. The material of the pillow and pajamas should be soft and comfortable, so he has chosen cotton. Jin also mentioned that cheap materials should not be used.
SEOKJIN MADE SURE THE PAJAMA PANTS HAD POCKETS DEEP ENOUGH TO FIT YOUR PHONE WITHOUT IT FALLING OUT WHY IS HE ALWAYS AFTER MY HEART
Jin is very much into the quality of the product he puts out. Making sure that the materials are not cheap as well as testing them out to himself. Wow. This kind of businessman will surely dominate and succeed in the market.
I love how Seokjin paid attention to details and wanted the pjs to be size inclusive , having room for pockets, pillows having modern adjustable design, ensuring high quality material use . He's an amazing creator 💙
As a creator, Jin made sure to make a product beneficial for the customer. He put a great meaning behind his pajamas and made sure to be inclusive and suitable for anyone.
the devil PJs is like self motivator to reflect what went wrong on that day and not a self depreciator - Seokjin knows so much about personalities and self care....this is what i call responsible and ethical marketing
I’m not surprised that they sold out practically everywhere, you can’t put a price on comfort, creativity, originality inclusivity & quality materials and Seokjin’s pj’s are so much more. What I like the most about them is the positive encouragement they provide, you feel that your efforts during the day are validated by the simple act of putting on an item that is the equivalent of a warm hug and a small whisper telling you that you did great today or that tomorrow is a new opportunity to do better if things didn’t quite go your way. It means to take care of yourself even on your bad days, to be kind to yourself regardless of the results because there’s always room for improvement but who you are in the present also matters. And everyone deserves this at the end of their day, so Seokjin didn’t just make the pj’s available for all sizes, he made self love and patience wearable and isn’t that what we all want, inner strength, solace and steady confidence in our ability to grow? Thank you Seokjin!
10(+12 / -2)
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SherHolm1,836 ptsTuesday, January 4, 2022 1
Tuesday, January 4, 2022
Creative genius! I like how detailed Jin is and how he genuinely cares for the consumer.
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I’m not surprised that they sold out practically everywhere, you can’t put a price on comfort, creativity, originality inclusivity & quality materials and Seokjin’s pj’s are so much more. What I like the most about them is the positive encouragement they provide, you feel that your efforts during the day are validated by the simple act of putting on an item that is the equivalent of a warm hug and a small whisper telling you that you did great today or that tomorrow is a new opportunity to do better if things didn’t quite go your way. It means to take care of yourself even on your bad days, to be kind to yourself regardless of the results because there’s always room for improvement but who you are in the present also matters. And everyone deserves this at the end of their day, so Seokjin didn’t just make the pj’s available for all sizes, he made self love and patience wearable and isn’t that what we all want, inner strength, solace and steady confidence in our ability to grow? Thank you Seokjin!
4 more replies