Jimin has become a household name globally. He is exceptional both as an artist and as an individual, and something about him will always catch the eyes and captivate the hearts of the general public whenever he makes an appearance, be it online or physically. He has been known to go viral on so many occasions for his visuals, vocal techniques, and dance skills, whenever BTS has had performances on television shows (locally and internationally), award shows, or even when they have a comeback. Examples of such instances include the group's performances on shows such as #BBCLiveLounge, Grammys, BBMAs, AMAs, SNL, VMAs, AGT, and many more.
Additionally, his birthday projects and celebrations always gain so much traction and are covered by various media outlets, due to their grand scale. Not only that, but Jimin also has various individual achievements with his five solo songs. His song 'Filter' particularly gained attention when he first performed it during an online concert, with media outlets calling it the highlight of the concert. Such viral moments tend to lead non-fans to search him up to know more about him.
Some viral moments for Jimin are as shown:
Such viral moments lead up to a surge his Jimin's searches from locals. Data from google trends collected as of August 21, representing searches from the past year and also for the past five years, shows that Jimin was the most searched member of BTS in two categories, the 'news' and 'celebrity and entertainment' categories.
Jimin topped the news category in considering the web search field and the celebrity and entertainment category in evaluating the web search, image search, and YouTube search fields.
The search data is divided into Jimin and Park Ji-Min, as the search terms. For this analysis, 'BTS' is included before the official names of the members in order to get comparable data results for the group in various categories. Thus, the search term is BTS Jimin, and the same applies to every member in the group.
For both of the categories, the data of reference is split into two, one-year period and five-year period. Below are the image results for all the search fields in different categories over one year and over 5 years.
The past year- News category, Web search:
Past 5 years - News category, Web search:
The past year - Celebrity and Entertainment category, Web search:
The past year - Celebrity and Entertainment category, Image search:
The past year - Celebrity and Entertainment category, YouTube search:
Past 5 years - Celebrity and Entertainment category, Web search:
Past 5 years - Celebrity and Entertainment category, Image search:
Past 5 years - Celebrity and Entertainment category, YouTube search:
Google trends consist of 25 categories, in which the most relevant ones to BTS would include the News section and the Arts and Entertainment section, given their line of occupation. Searches under the celebrity and entertainment section as well as the news section, using the search term BTS Jimin, sees him emerge as the most searched BTS member across the globe over the past year and also over the past five years, in both categories.
Therefore, not only is Jimin immensely popular in South Korea, where he has ranked first in Gallup survey for two consecutive years, and also first in Brand Reputation for individual boy group members for 32 consecutive months and 34 months overall, but he is also extremely popular on a global scale as well.
The results are a clear demonstration of why over time, Jimin has earned titles such as 'King of K-pop,' Face of K-pop,' or 'Face of BTS.'
Park Jimin is a Global It Boy indeed.
Park Jimin is a Global It Boy indeed
This again proves Jimin's impact on the world, this reminds me of "Jimin and his band"
#JIMIN # # #