94

63

News
Posted by Susan-Han Wednesday, March 4, 2020

IU returns as the face of 'Chamiseul' soju, the first time a previous model has been re-selected

AKP STAFF

On March 4, 'Chamiseul' soju (by 'Hite Jinro') confirmed fans' suspicions that singer/actress IU would be returning as the brand's endorsement model once again!

'Hite Jinro' revealed, "IU receives love from consumers of all ages, and is known for her awareness as well as her precise brand. We determined that IU's clean and pure image suited 'Chamiseul' more than any other model, and renewed our contract with her." 

Previously, IU promoted as 'Chamiseul' soju's endorsement model from 2014-2018, for 4 years. This is the first time in 'Chamiseul' soju's history that the brand chose to re-select a previous model. 

  1. IU
18 40,830 Share 60% Upvoted
 
mocchimar1
mocchimar11,092 pts Wednesday, March 4, 2020 0
Wednesday, March 4, 2020

I imagine Jang Man Wol taking soju shots 😀

6 (+6 / -0)
Share
 
melon
melon3,015 pts Wednesday, March 4, 2020 0
Wednesday, March 4, 2020

They trial someone else for 1 year and notice the lost of income. Internationally I notice many ppl just grabs the IU soju and after IU is no longer the model many just buy whatever one that's cheaper.

2 (+2 / -0)
Share

SHOW ALL COMMENTS

allkpop in your Inbox

THE TOP 10 STORIES DELIVERED DAILY
Song Min Ho (Mino)
YG responds to 'negligent service' allegations against WINNER's Song Min Ho
2 hours ago      5,071
Ailee
Ailee reveals how she began dating her fiancé Choi Si Hun
22 hours ago      26,143
2PM, Taecyeon
Taecyeon and girlfriend enjoy carefree late-night date in Apgujeong
10 hours ago      19,747
Girls
Boycott against IU, Girls' Generation's Yuri, and NewJeans backfires, inspires fans to show even more support
23 hours ago      39,535
Hyun Bin
Hyun Bin shares sweet moments with his son
6 hours ago      5,380
SHINee, Jonghyun
SHINee remembers Jonghyun with heartfelt tribute on the 7th year since his passing
6 minutes ago      317
aespa, Winter, ENHYPEN, Jungwon
Rumor of aespa's Winter and ENHYPEN's Jungwon being at a private bar room has been debunked
32 minutes ago      1,824
WINNER, Song Min Ho (Mino)
K-netizens react to Song Min Ho being accused of ‘negligent service’ during alternative military duty
1 hour ago      2,404
BOYNEXTDOOR
BOYNEXTDOOR successfully kicks off 'KNOCK ON Vol.1' tour in Incheon
1 hour ago      378
NiziU
NiziU releases heartfelt lyric video for 'AlwayS'
2 hours ago      323
BOYNEXTDOOR
BOYNEXTDOOR successfully kicks off 'KNOCK ON Vol.1' tour in Incheon
1 hour ago      378
aespa, Winter, ENHYPEN, Jungwon
Rumor of aespa's Winter and ENHYPEN's Jungwon being at a private bar room has been debunked
32 minutes ago      1,824
WINNER, Song Min Ho (Mino)
K-netizens react to Song Min Ho being accused of ‘negligent service’ during alternative military duty
1 hour ago      2,404
Park Seo Joon
Park Seo Joon shares heartfelt thoughts on his 36th birthday "A series of miraculous moments"
3 hours ago      1,360
Song Min Ho (Mino)
YG responds to 'negligent service' allegations against WINNER's Song Min Ho
2 hours ago      5,071
New Message

SEND