SM Entertainment has revealed their new CI (corporate identity).
The new CI symbolizes starting with a flexible identity that continuously changes, showing that SM will openly change toward their future. The colors are 'SM Pink', 'SM White', 'SM Blue', and 'SM Gray'. The pink symbolizes a sophisticated, fresh image, the white symbolizes a modern mood, the blue symbolizes innovation, and gray symbolizes neutrality.
SEE ALSO: HYBE donates 1 billion KRW for the restoration of National Heritage sites damaged by wildfire
The visual identity starts from 'light', which symbolizes their celebrities and contents, and goes to the 'line' that changes into a 'circle'.
You can check out their introduction below.
SHARE
SHARE
Log in to comment