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The brand is headed and designed by Gee Eun, G-Dragon's collaborator since years ago. The stylist said during an interview with 'Dazed,' "We've always talked and dreamed about this project for a long time and we were able to launch this year in 2016...Behind this brand is our friends, families, memories, dreams, and visions."

G-Dragon even has 'PeaceMinusOne' brand logo tattooed on his finger, showing his dedication to the brand! 

The 'PeaceMinusOne' collection is housed on the first level at 'Dover Street Market' and the first 100 customers received a special 'PeaceMinusOne' cotton bag.

Check out some of the photos from the launch, shared on 'Dazed' Instagram story. 

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A photo posted by G-DRAGON (@xxxibgdrgn) on Dec 7, 2016 at 8:17am PST