SM Entertainment has issued an official announcement refusing any form of support (lunches or snacks sent during music show rehearsals, etc) or birthday gifts for their newest rookie unit, NCT U. 
The label stated,
Hello, this is staff in charge of NCT.
We thank all of the fans who cheer on NCT.
We've made a final decision regarding all of your questions to support NCT, in that we will not accept any support or birthday gifts.
If there are any forms of support that you have prepared, we will kindly refuse, thanking you for your kind gesture, so even though you may be disappointed, please understand and follow our request.
The members of NCT will do their best to repay you by putting all of your love and adoration for NCT in their hearts, and promote diligently.
Thank you again to all the fans who cheer on NCT.
While some fans have expressed disappointment toward the news, saying, "They should've told us sooner" or "Now we have to return and refund all of the support and funds raised", others seem to be understanding of the label's decision. Fans noted that in SHINee's case, it was the group's decision to refuse forms of support or gifts, which ultimately led to the label issuing an official notice.
Fans will find more creative ways to celebrate their birthdays; they always do!
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