Kim Woo Bin's backpack from 'Samsonite Red' is the current 'it' item bringing in a record number of sales.
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The 'Samsonite Red' backpack started receiving attention with Kim Woo Bin modeling for it in the CF. As a result, the sales of the backpacks skyrocketed, and the first 1,500 backpacks of the traditional model, 'Neumont', were sold out within a month. The second batch of 2,000 bags is also looking to be sold out soon. The more casual model, 'Vortec', had more than 2,000 sold in a month. In addition, the first shipment of 'Turris', a model suited for traveling, has also been sold out. All three models of the backpack were sold out in record-breaking speed.
Compared to last year's records, 'Samsonite Red' gained a 20% increase in sales in only 2 months. Kim Woo Bin's effect has been tremendous on the popularity of the backpacks, and his stardom as a rising hallyu star seems to explain such success.
'Samonite Red' has hit a jackpot as their product gained the title 'Kim Woo Bin's backpack'. He was definitely a winning choice for 'Samsonite Red'.
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