H:CONNECT stated, "YoonA has been showing her lively charms in dramas and variety. We decided that she best suited H:CONNECT's trendy identity, and chose her as our model."
The clothing brand has locations across Asia in China, Taiwan, and Singapore, so YoonA, as the worldwide star she is, is definitely a top notch choice as a model!
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She'll begin as their model for the brand's 2015 Fall/Winter season, and her promotional photos will be released soon!
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