The lawsuit was filed claiming that the shopping mall went against the idol and he agency's publicity rights by using her name and photos without permission, but the Seoul Central Court sided with the internet shopping mall.

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The judge denied that publicity rights were valid, saying, "The rights to use and manage your name and face commercially are included in the rights of your name and the rights to your image. There do not need to be extra 'publicity rights.' Also, there isn't enough to prove that the plaintiff was not able to either sign a contract about the name and image or that the contract was broken just by the fact that the rights to the name and face were invaded, and it cannot be said that there were financial damages."