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In the picture shown above, a wide-eyed Lee Yu Bi shows off her naturally cute and feminine charm. Rocking a pair of black 'NUOVO' shoes she sports a normcore style that is casual yet pretty for the spring. 

'NUOVO' is a brand that mainly targets women in their 20s to 30s. For the upcoming spring and summer seasons, they will be focusing on the trendy normcore look--a style that emphasizes the beauty of everyday, "average-looking" clothing. 

ABC Mart's marketing team manager Lee Ha Yeon commented, "We cast Lee Yu Bi because she is receiving attention as the next generation's style icon, and we believe she suits 'NUOVO's trendy image." Lee continued, "We plan on showing 'NUOVO's ads for the new season via a TV CF in March." 

In other news, Lee Yu Bi recently finished her drama seres SBS' 'Pinocchio.' She is now receiving attention for being a fashionista as well as receiving love calls for upcoming movie projects.