SM Entertainment's Lee Soo Man and Robin Li (Li Yanhong), the richest man in mainland China and founder of Chinese search engine Baidu met up at Baidu's headquarters in Beijing on May 8. The two companies have entered into a strategic business partnership through a memorandum of understanding (MoU)!

Through this MoU, four companies, SM Entertainment, SM C&C, Baidu, and portal site QIY, are joined in a strategic alliance for a joint business that covers the domains of SM's music and music videos, Chinese online services, joint operation of SM's artists and K-Pop online communities (such as the K-Pop channel on Tieba), the production of new broadcasting programs, and more.

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Lee Soo Man stated, "Now it is the generation for producing contents.  SM is aiming for the fusion of cultural contents as our goal.  EXO-M, who are present on this day, can be considered the symbol of the fusion of Korean and Chinese culture.  You can even say that this union between SM, which creates cultural contents, and Baidu, which succeeded in creating an IT platform, is a fusion of culture."