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In a public statement to Sports Korea, Yang Hyun Suk stated, "2014 will be an important year for YG Entertainment. Big Bang will release their 3rd full album in the summer. 2NE1 will become the first girl group to have a 2nd world tour. PSY will have a new release, and we will debut four new rookie groups." It has been officially announced that Winner will debut in February. 

On their debut, he said, "Usually, rookie groups debut with digital singles, but WINNER is preparing an official album. Fearsome songs will be born from the members' producing abilities and YG Entertainment's producers."

YG Entertainment will also be debuting a new girl group. He said, "It's not an early generation-swap. Through these [rookies], the YGE artist spectrum will be much wider."