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Fashion

So Ji Sub selected as new endorsement model for 'Dimchae'

Posted by choiwj3 pts Friday, August 17, 2012



Actor So Ji Sub has been selected as the new face of the kimchi refrigerator line, 'Dimchae'.

On August 16th, manufacturer WiniaMando announced through a press release, "So Ji Sub has been selected as the new endorsement model for 'Dimchae'." This will mark the actor's second time serving as the model, as he was also the model for the brand back in 2010 with actor Yoo Seung Ho.

According to 'Dimchae', "So Ji Sub, who's nicknamed 'So Gan Ji' ('So' being his last name, 'Gan Ji' meaning charismatic in Japanese), was chosen as the model for his exceptional sense of style and because he's an actor who's loved by men and women of all age groups."

Source & Image: MyDaily via Nate

  1. SO JI SUB
  2. DIMCHAE
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