Girl group SISTAR and actor Jung Il Woo are the new endorsement models for cosmetic brand Holika Holika.

SISTAR and Jung Il Woo held a photo shoot as the models for the Enprani beauty brand recently. The stars were able to match perfectly with the sweet romantic atmosphere of the shoot.

SISTAR was especially noted for transforming from their usual sexy, charismatic concept to a more fairy tale mood and atmosphere.

Netizens replied to the shoot with praises such as, "This is proper eye candy," "SISTAR's fairy pose! It's so pretty," and "They're CF princesses of course."

Meanwhile, SISTAR has been placing 1st on music charts for three weeks straight with "Alone" in addition to coming out on top on music programs.

Check out the making-of for the CF below: