After rumors of a possible collaboration arose, American hip hop star Ludacris and YG Entertainment ultimately signed a memorandum of understanding (MOU) and will now enter the Korean market together. On September 14th, according to the promotional team, Ludacris will visit Korea on the 19th and will hold a joint press conference with YG Entertainment's stakeholders. It is planned that Ludacris will feature in the songs of YG's idol groups and also have music interactions and exchanges with them. Ludacris will also promote his personally designed headphones, 'Soul By Ludacris', in Korea through YG. PR Bridge stated, "Luadcris showed a lot of interest in K-pop and the MOU was a win. YG also wanted to show American authentic hip hop to Korea, which in effect caused YG and Luadcris to hold hands. at first for his headphone business, and will get into business." Source: Yonhap News via Nate