Gmarket has announced that they've chosen actress Yoo In Na as the new face of their brand alongside Big Bang's G-Dragon! Gmarket first took on G-Dragon last year and garnered much success through different marketing campaigns, even earning praise for an upgraded brand image. The 'Gmarket Song', which was composed and written by G-Dragon himself, even placed #1 in views on YouTube. Yoo In Na was selected for her endearing charm and her image as a rising star. Nam Sung Hun of Gmarket's marketing team explained, "With G-Dragon's characteristic charisma and Yoo In Na's bright, bubbly personality, we're sure that they'll come up with a synergy effect in advancing our brand even further. The two will be launching a new TV advertisement this month, along with a variety of online and offline promotional activities. [gallery] Source: Kmomnews via Nate
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Posted by 42 pts Thursday, April 7, 2011
Yoo In Na selected as the new model for "Gmarket" alongside G-Dragon
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